Abstract: Conan Doyle’s first short story about Sherlock Holmes works here as a testing ground for concepts, questions and perspectives coming from the so‐called Cultural Studies. The interest of the author is however focused mainly on the dynamic of the text, of its multiple dimensions and framings. Following these movements that the text makes possible is the key to understanding not only how certain assumptions work in the story and in the epoch that is captured inside it, but also the way our own procedures and modes of reading are shaping both the relation with the past and our own identity. The text remains open because the analytical tools are themselves continuously adjusted in the process of interpretation.
Keywords: image, credit, economy, visibility, framing, narrative